Justice – DVNO Music Video: Porn for Typography, Logo & Motion Geeks
I’m a typography geek. In the past, when working in pure print design, I had plenty of opportunities to get wild with typography, pushing the limits of convention as far as the project (and client) would allow. In user interface design, my current line of work, I don’t really get the same opportunities to push typographic boundaries so when I see something like the music video for Justice – DVNO, I get really excited.
Here’s why this video rocks:
- It’s pure motion graphics. Nothing in this video was shot live. To pull off such a compelling video without any actual … well, video, requires tremendously skilled art direction.
- It’s a period piece. The video is an homage to the disctinctive style of 1980s typography, logo design and motion graphics, and it was exectuted brillianty.
- The song rocks too.
Kudos to Ed Banger Records‘ art director So Me for the brilliant concept and Machine Molle Motion & Graphic Design in Paris, France for absolutely nailing the execution.
As a bonus, Kansas City, MO motion graphics studio MK12 posted all the original 1980s logos and motion treatments in this clip. For all of Justice’s hipster fans that are too young to remember the originals, this is a pretty cool point of reference. For us “old-timers” born before 1980, this is a bit of warm, fuzzy nostalgia.
[edit: I've added Justice - D.A.N.C.E. since The Lane brought it up for comparison and contrast in the comments of this post. Thanks, The Lane. I probably should have included this video in the post in the first place. I love this one too!]
Tags: IdentityMine
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9 July, 2008 at 8:21 am
DVNO, what a quality tune and video. Have you checked out D.A.N.C.E? not so much typo, but clever nonetheless.
9 July, 2008 at 9:41 am
Yes, The Lane, I also enjoyed the D.A.N.C.E. video, for similar reasons. I have to disagree that there’s “not so much typo,” it’s just a different kind of typography. The D.A.N.C.E. video hearkens back to the 1960s style of hand-lettered DIY typography melded with today’s hipster DIY fashion ethic. Again, done very well.
10 July, 2008 at 3:57 am
You gotta admit, you could pause the film at any given moment and any one of the t shirt designs would be cool to own.